Stallion / sales advertising content

  Make sure you include:

• Full registered name

• All registrations

• Sire & Dam (only include further generations if it’s an important selling point)

• Height / Age

• Colour (if it’s hard to distinguish from photos)

• Any outstanding performances

• Quality progeny / performances

• Where the stallion is located or standing at stud

• Is he available by fresh, chilled, frozen or on farm

• Stud fee / relevant conditions

• Think about what mare owners want & try to answer their needs in your advertising

• Quality Photos are KEY. Good conformation photos or photos of your horse "doing his/her thing" can make or break an ad. Stay away from phone photos. It's worth it to invest in a professional photographer. These photos can be used in all types of your advertising. This are also much easier for a designer to work with! They produce the best quality out come.